The facilities for buying snacks and drinks often represent the theater's primary source of profit since most of the ticket revenue goes to the film distributorand onward to the movie studio. Some movie theaters forbid eating and drinking inside the viewing room (restricting such activities to the lobby), while others encourage it by fitting cup holders on the arm rests (on the front side of the arm rests of one's own chair, or the back side of the arm rests in front) and selling large portions of popcorn; also in that case bringing one's own food and drinks may be forbidden. Concessions is currently a huge area of expansion with many companies in the U.S. offering a wider range of snacks, including hot dogs and nachos. The noise of people eating, including the opening of wrappers, is frowned upon by some moviegoers.
Many theaters have embraced the "brew and view" concept, serving alcoholic beverages, in addition to snacks and popcorn. Some movie theaters such as the Alamo Drafthouse offer full restaurant service at one's seat, though this is not as widespread. McMenamins is a chain of restaurant/brewpub establishments in the U.S. states of Oregon and Washington, many of which have full movie theaters.
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